top of page


THE
PULSE


If Your Association Is in the Knowledge Business
READ THIS Professional associations are in the knowledge business, although that may not be the way most of them describe themselves. Member handbooks. Training manuals. Certification curricula. Best practices guides. Standards documentation. Conference presentations. The variety of content your association produces is often the most tangible expression of knowledge you deliver to members. It shapes how your field sees you. It signals whether you’re the authoritative voice in

David Brake
Apr 24 min read


Is Your Industry Bible Hiding in Plain Sight?
Here’s a Story of One Company That Created Theirs by Accident In 1913, three brothers in Cleveland had a business problem: they needed a reason for customers to order more often. Arthur, Leo, and Emanuel Friedman had founded the Chemical Rubber Company a decade earlier, operating out of their father's clothing store. They sold rubber laboratory aprons, then tubing, stoppers, gloves, everything a chemistry department needed to protect itself from itself. They had more than 3,5

David Brake
Mar 275 min read


Your District Is Talking. Your Community Has Stopped Listening.
Why Ohio school districts–and districts across America–need authentic community engagement, not better newsletters and videos In November 2024, Ohio voters rejected nearly half of all school tax issues on the ballot. Only 51% passed. New money levies fared even worse. Just 25% were approved. One year later, the numbers rebounded. But the lesson those results delivered is one too many district leaders have yet to fully absorb. Communities don't vote against schools. They vote

David Brake
Mar 244 min read
bottom of page