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THE VIEW FROM HERE


How Well do Christian Publishers Know Their Audience?
Jeff Crosby, CEO of the Evangelical Christian Publishers Association, shared a powerful insight with Publishers Weekly in an April 2022 article titled How Religion Publishing Became a Billion-Dollar Industry : Publishers need to meet readers where they are, not where they wish they are. His prescient observation punctuated one of the article’s main points, that Christian publishers must now seriously consider “the views of readers who are increasingly detached from traditio

David Brake
Apr 18, 20242 min read


Current Realities in Our Schools: Are Students Future-ready?
The World Economic Forum has predicted that by 2025, 85 million jobs may be displaced by an AI-powered shift in labor from humans to machines. Even if it takes until 2030 before that happens–and don’t bet against it–we are going to see a seismic shift in the workplace. There may be a silver lining to this cloud, however. The WEF estimates that 97 million new labor roles will emerge. These jobs of the future will require people to think differently about their education, skill

David Brake
Apr 2, 20242 min read


What do Social Media and the Microwave Have in Common?
According to a 2023 Gallup survey, 51 percent of U.S. teenagers spend at least four hours per day on social media. The percentage actually rises from 4.1 hours per day for 13-year-olds to 5.8 hours for 17-year-olds. (Girls, on average, spend nearly an hour more per day on social media than do boys.) Now, consider this. Based on a study done by the Organisation for Economic, Co-operation and Development (OECD), the average school day for U.S. students is 6.64 hours with total

David Brake
Mar 26, 20242 min read
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