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THE
PULSE


Is the EdTech Backlash Real?
What the National Data Suggests — and What Only Your Community Can Tell You Something has shifted in American education, and school administrators are feeling it from every direction, in school board meetings, in parent emails, in meetings with teachers who sense that something is not working. The data is now hard to ignore. National Assessment of Educational Progress scores remain below pre-pandemic 2019 levels in every tested grade and subject. PISA scores declined broadly

David Brake
3 days ago5 min read


If Your Association Is in the Knowledge Business
READ THIS Professional associations are in the knowledge business, although that may not be the way most of them describe themselves. Member handbooks. Training manuals. Certification curricula. Best practices guides. Standards documentation. Conference presentations. The variety of content your association produces is often the most tangible expression of knowledge you deliver to members. It shapes how your field sees you. It signals whether you’re the authoritative voice in

David Brake
Apr 24 min read


Is Your Industry Bible Hiding in Plain Sight?
Here’s a Story of One Company That Created Theirs by Accident In 1913, three brothers in Cleveland had a business problem: they needed a reason for customers to order more often. Arthur, Leo, and Emanuel Friedman had founded the Chemical Rubber Company a decade earlier, operating out of their father's clothing store. They sold rubber laboratory aprons, then tubing, stoppers, gloves, everything a chemistry department needed to protect itself from itself. They had more than 3,5

David Brake
Mar 275 min read
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