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THE
PULSE


Beyond Burnout: Why Smarter Engagement Beats More Communication
If you're a school communicator spinning plates—and struggling—you probably won't get another plate. But if you're successfully spinning 12 plates, you're seen as competent and just keep getting new ones. This observation from a school communicator in the 2024 NSPRA Member Profile Survey captures a painful reality: 75% of school communicators say work-related stress has impacted their job satisfaction in the past year. The data reveals a perfect storm: ● 34% cite limited

David Brake
Jan 53 min read


The Community Engagement Gap
Why a Blended Engagement Strategy Matters School districts have made great strides in communication over the past decade. Improved websites, active social media presence, mobile apps, regular newsletters, town hall meetings, and strategic stakeholder communications demonstrate genuine commitment to keeping communities informed and connected. These investments are valuable and essential. They maintain regular contact with families, celebrate student achievements, ensure timely

David Brake
Oct 31, 20254 min read


School Safety & Wellness: A Perfect Storm
School districts are facing a perfect school safety & wellness storm: exploding legal settlements, mass teacher exodus, and student wellness crises. Two affordable, evidence-based solutions can calm the storm before it hits. Legal Settlements Legal settlements for safety-related incidents in K-12 schools have exploded dramatically in the last decade. United Educators reported 54 settlements exceeding $2.5 million in 2024 alone—and 118 total settlements over $250,000. This rep

David Brake
Sep 12, 20254 min read
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